Due to the rise of online networking, businesses have had to learn how to use it more effectively and efficiently. In-person gatherings are now more common, and there are fewer opportunities for impromptu business discussions at networking events. This has led to an increasing people using virtual coffee chats and LinkedIn.

Online and face-to-face networking can be challenging for most people. In spite of that, there are still many benefits to using both forms of networking. They can help boost your brand and connect with potential clients and industry peers.

Members of the b2b space must be actively involved in the conversation. They should be showcasing their expertise and brand image to be regarded as a leader in their industry.

We must develop our online networking skills. In this article, we will discuss some top tips that will help you improve your skills.


Find Your People

There are so many ways to network online. For instance, various groups on LinkedIn and Facebook are designed to discuss topics in a format similar to a forum. Different business networking platforms are designed to allow members to interact with each other.

Despite the vast number of options available to us, we must stick to a few simple strategies to improve our online networking skills. Doing so will allow you to avoid feeling overwhelmed and make the most of your opportunities.


Stay focused

Try different platforms, groups, and channels. We suggest you refrain from doing so, as it will make you feel exhausted. In addition, you will only be able to do an excellent job if you’re constantly in various places.

Before you start using online networking, you must think about its purpose of it. For instance, networking might be a good idea if you’re planning on building a personal brand. Before you start, it’s also important that you identify your goals.

For instance, networking might be a good idea if you’re planning on building a personal brand. At Saltoria, our goal is to develop new relationships and brand awareness. We also try to be on various expert panels and showcase our expertise. It’s important to remember that every activity has a purpose. For instance, you can set mini-goals such as arranging a virtual coffee with a single attendee.


Be authentic

We often see this phrase thrown around the internet, but it’s a valid concept in today’s world of online networking. For instance, some platforms can be very “salesy,” and people don’t want to feel like they’ve just met a salesman on Zoom. We want you to be sincere, genuine, and friendly.

One of the most important factors that you should consider when it comes to building rapport is being able to listen intently and learn as much as possible about the other person. This will allow you to identify what you both have in common and how you can work together. Ideally, you should be able to establish a two-way street and mutually benefit from each other.


 Create genuine connections

This article will continue to discuss the importance of being authentic and genuine when it comes to online networking. It’s also important to talk to people who you can connect with because this will allow you to build a deeper understanding of them and their needs. One of the most important steps you should take when building a network is to identify who you are interested in and how you can help them.


We all need to do what works for us. For us, having a small group of like-minded individuals who are familiar with each other and have the same goals is very important for us. This will allow us to develop a deeper understanding of each other and get the most out of each other. A genuine connection is also very important for us as it allows us to build long-lasting relationships.